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  Introduction Meta vs Apple In 2025,  Mixed Reality  (MR) —a hybrid of Augmented Reality (AR) and Virtual Reality (VR)—is more than just a futuristic concept; it’s a battlefield. At the center of this tech war are  Meta (formerly Facebook)  and  Apple , two of the biggest players investing billions into creating immersive experiences. With Meta’s  Quest serie s  and Apple’s  Vision Pro , the race is on to dominate the spatial computing market. So, who’s leading the charge? Let’s dive deep into the current state of their devices, strategies, market response, and the future of MR. The Tech Titans: Meta and Apple Meta: The Metaverse Pioneer Meta, under the leadership of Mark Zuckerberg, has been aggressively pushing the concept of the  Metaverse —a virtual world for work, play, and socializing. Their  Quest 3 (2023)  made waves, and in 2025, the  Quest 4  continues the momentum with upgraded specs, lighter hardware, and...

  Introduction In 2025,  consumers aren’t just buying products —they’re buying values. With growing awareness of climate change and environmental issues, brands are being held accountable for their carbon footprint. One area under scrutiny is advertising. Enter:   sustainable  advertising  — an approach where brands promote their offerings without compromising the health of the planet. From paperless campaigns to eco-friendly ad tech, businesses are now embracing green marketing strategies. In this blog, we’ll explore how brands are going green and why sustainable advertising is a must for forward-thinking companies. What Is Sustainable Advertising? Sustainable advertising refers to marketing practices that minimize environmental impact throughout the advertising lifecycle. This includes: Reducing energy consumption in digital campaigns Using recyclable or biodegradable materials in print media Partnering with eco-conscious publishers and ad tech companies Promo...