Threads Surpasses 350 Million Users: Meta’s Big Leap in 2025

 

Threads Hits a New Milestone in 2025

Threads has surpassed 350 million monthly active users, adding 30 million new users in the first quarter of 2025. This record-breaking figure was confirmed by Meta CEO Mark Zuckerberg during the Q1 earnings call. The consistent rise in user base clearly signals growing user trust and platform popularity.

This explosive growth also highlights Threads' rising relevance in the battle of microblogging platforms, especially as Twitter/X continues facing criticism over content moderation and algorithm changes.

Massive Growth: 30 Million New Users

Here’s a quick snapshot of how Threads is growing:

  • 30 million new users in Q1 2025

  • Consistent upward trend since launch in mid-2023

  • Active engagement by creators, influencers, and global brands

Meta’s tight integration of Threads with Instagram, including automatic follow syncing and content sharing, has helped fuel this surge.

“We’re seeing great momentum with Threads as a new way for people to engage in real-time conversations,” said Zuckerberg during the earnings call.

New Features Driving Engagement

One key factor behind Threads’ success is its user-centric feature updates:

🔍 Account Status Dashboard (H3)

Threads now gives users access to an Account Status Dashboard, a transparency feature where users can:

  • View moderation flags or violations

  • Understand why a post was restricted

  • Appeal any incorrect decisions

This move echoes Facebook and Instagram’s existing content management features and shows Meta’s ongoing commitment to building trust.

Monetization Begins: Ads on Threads

In April 2025, Meta opened Threads to advertisers globally. The platform now features:

  • Video ads integrated natively into user feeds

  • Sponsored content placements for brands

  • Autoplay ad formats similar to Instagram Stories

This monetization strategy mirrors Meta's successful ad models on Instagram and Facebook.

External sources:

Why Threads Is Gaining Over X (Twitter)

Let’s break down why Threads is outperforming its main rival, X (formerly Twitter):

✅ Clean, Visual UX

Threads offers a seamless and visually appealing user experience without cluttered timelines or aggressive algorithm changes.

✅ Instagram Integration

Users with an Instagram account can instantly onboard to Threads and sync their following lists.

✅ Positive Community Vibe

✅ Web & Mobile Accessibility

What’s Next for Threads?

With 350 million users and counting, the next moves are expected to include:

  • Enhanced creator monetization tools

  • Thread scheduling and analytics features

  • Expanded API access for third-party integrations

  • Stronger moderation policies using AI

Given Meta’s track record, the roadmap will likely align closely with how Instagram evolved—from a simple photo-sharing app to a monetized platform.

Final Thoughts

Threads has rapidly evolved from an experimental app to a major force in social media. With 350 million users, native ad rollouts, and continuous feature updates, the Threads app is clearly positioned as a powerful rival to X.

For users and marketers alike, Threads presents a fresh opportunity to engage, grow audience reach, and stay ahead in the fast-paced digital landscape.

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